The first part main essence is to keep the viewers engaged and thinking, and the second part is where we can give them the answer that will ease their minds. The idea and the two parts concepts were accepted and approved, and then came the execution of the ideas.
We wrote the teaser script, and we carried out the teaser shooting, VO implementation, directing, color correction, and montaging. As for the revealer, we carried out the full CGI incl. 3D modelling, texturing, animation and rendering of Toyota Camry with the revealer needed animation, we also were responsible for the sound/music selection, editing, and direction.
The whole advert is now online, and it has been very effective in terms of engaging people and keeping them entertained while promoting and introducing the new Camry 2016.